buy more, save more
our mission is to make your life + shopping a little easier—watch the savings soar when you add a mix of magnetic essentials to your cart
10% OFF
4+ outfits
starter pack
start building your wardrobe of magnetic essentials
20% OFF
10+ outfits
most popular
stock up with extras + put off laundry for a day
25% OFF
20+ outfits
best value
some for you, some for a friend—they deserve magnets, too

create your own set

start baby's warm-weather wardrobe with CloudStretch™ bodysuits + pants that create the cutest mix-and-match sets

award-winning footies

our magnetic footies won a
Good Housekeeping 2023 Parenting Award — innovation, safety + quality features were
tested by experts + our footies have them all

  • SewSafe™ magnetic closures

    innovative magnets are quick, quiet + make dressing easier

  • sustainably made

    eco-friendly fabrics, packaging + 100% carbon neutral shipping options

  • must-have essentials

    everyday wardrobe pieces that fill your closet + simplify your life

SewSafe™ magnetic closures

they're quick, they're quiet, they make dressing
+ life a whole lot easier.

pro tip: stock up

just when you think you have enough outfits,
you need 10 more.

heirloom-quality gifts

on or off the registry, the best gifts for new parents are time-saving essentials

"magnets have been a godsend, our baby moves 24/7 and they make it possible to get clothes on him without a struggle!"

Marty K

"super soft material. the magnets are very well secured within the garment. makes those hazy newborn days just a little easier. I could have 100 of these little gowns I love them so much."

Jade W

"my daughter loves these outfits and I have bought them in all sizes. They are super soft and hold up great in the wash."

Aerin B

discover play, sleep + loungewear for the entire family, made with innovative magnetic closures in the softest fabrics + one-of-a-kind prints