keep 'em warm

perfect winter's dress code with a sustainable fabric that's hypoallergenic, good for the earth + gentle on skin—GOTS certified 100% organic cotton

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bundle + save

create your own bundle by mixing + matching across a range of styles, prints + sizes—the more outfits in your cart, the more you save

10% OFF

4+ outfits

starter pack

start building your wardrobe of magnetic essentials

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20% OFF

10+ outfits

award-winning footies

our magnetic footies won a
Good Housekeeping 2023 Parenting Award — innovation, safety + quality features were
tested by experts + our footies have them all

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stocking stuffers

tiny presents, big savings

our magnetic bodysuits, when rolled up, fit perfectly into stockings for babies or new parents—bundle + gift them for as low as $12 each

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gift bodysuits in organic cotton

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gift bodysuits in CloudStretch™

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SewSafe™ magnetic closures
innovative magnets are quick, quiet + make dressing easier
sustainably made
eco-friendly fabrics, packaging + 100% carbon neutral shipping options
must-have essentials
everyday wardrobe pieces that fill your closet + simplify your life

SewSafe™ magnetic closures

they're quick, they're quiet, they make dressing
+ life a whole lot easier.

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pro tip: stock up

just when you think you have enough outfits,
you need 10 more.

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heirloom-quality gifts

on or off the registry, the best gifts for new parents are time-saving essentials

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"magnets have been a godsend, our baby moves 24/7 and they make it possible to get clothes on him without a struggle!"

Marty K

"super soft material. the magnets are very well secured within the garment. makes those hazy newborn days just a little easier. I could have 100 of these little gowns I love them so much."