buy more, save more
our mission is to make your life + shopping a little easier—watch the savings soar when you add a mix of magnetic essentials to your cart
10% OFF
4+ outfits
starter pack
start building your wardrobe of magnetic essentials
20% OFF
10+ outfits
most popular
stock up with extras + put off laundry for a day
25% OFF
20+ outfits
best value
some for you, some for a friend—they deserve magnets, too

create your own set

start baby's warm-weather wardrobe with CloudStretch™ bodysuits + pants that create the cutest mix-and-match sets

award-winning $20 footies

the wardrobe essential that's got it all—innovative magnetic closures + high-quality, sustainable fabrics that are gentle on skin

  • safety-tested magnetic closures

    innovative magnets are quick, quiet + make dressing easier

  • sustainably made

    organic cotton + CloudStretch™ fabrics are responsibly sourced + good for the planet

  • buy more, save more

    save big when you buy 4+ items, save bigger when you buy even more

SewSafe™ magnetic closures

they're quick, they're quiet, they make dressing
+ life a whole lot easier.

stock up + save

just when you think you have enough outfits, you need 10 more—enjoy discounted prices every day of the year when you stock up

heirloom-quality gifts

on or off the registry, the best gifts for new parents are time-saving essentials

"magnets have been a godsend, our baby moves 24/7 and they make it possible to get clothes on him without a struggle!"

Marty K

"super soft material. the magnets are very well secured within the garment. makes those hazy newborn days just a little easier. I could have 100 of these little gowns I love them so much."

Jade W

"my daughter loves these outfits and I have bought them in all sizes. They are super soft and hold up great in the wash."

Aerin B

discover play, sleep + loungewear for the entire family, made with innovative magnetic closures in the softest fabrics + one-of-a-kind prints