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SewSafe™ magnetic closures
they're quick, they're quiet, they make dressing
+ life a whole lot easier.
best sellers
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award-winning $20 footies
the wardrobe essential that's got it all—innovative magnetic closures + high-quality, sustainable fabrics that are gentle on skin
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create your own set
start baby's warm-weather wardrobe with CloudStretch™ bodysuits + pants that create the cutest mix-and-match sets
heirloom-quality gifts
on or off the registry, the best gifts for new parents are time-saving essentials
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discover play, sleep + loungewear for the entire family, made with innovative magnetic closures in the softest fabrics + one-of-a-kind prints